The System Find Yourself Proof Programs About Free Audit
Tommy Schaff on stage

Stop Chasing.
Start Being Followed.

If you want to build an advisory practice that generates trust, referrals, and revenue without chasing, stop selling and become a leader.

Tommy Schaff went from struggling advisor to one of only six Cialdini Method Certified Trainers in North America — and now teaches financial advisors how to attract clients on demand using the science of influence.

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The Framework

THE SYSTEM YOU WERE TRAINED ON HAS ONE FATAL FLAW.

The system you were trained on has one fatal flaw: it made you a salesperson. Your clients don't want a salesperson. They want a leader.

The Followed Framework™ teaches you to cross from the left column to the right — permanently. Built on Dr. Robert Cialdini's 7 Principles of Persuasion.

▶ Show Me How to Cross
What You Were Taught
"Make 100 calls a day."
"Overcome objections."
"Always be closing."
"Differentiate on product."
"Pitch your credentials."
"Follow the script."
What Actually Works
Find the problem before you pitch the answer.
Build trust before the meeting starts.
Become the person people choose.
Differentiate on who you are.
Lead with presence, not pressure.
Operate from identity — it never cracks.

The left column is how 999 advisors in your zip code operate. The right column is how the one who wins every time operates.

Find Yourself Here

WHICH ONE ARE YOU?

Five advisors walk into a prospect meeting. Only one walks out with the client. Which one are you today — and which one do you want to be?

01
Authority + Liking
The Invisible Expert
You Today

Sharpest analysis in the room. The prospect picks the better handshake.

After Followed

You learn pre-suasion. Prospects stop comparing you because you stop sounding comparable.

Principle: Authority + Liking
02
Reciprocity + Social Proof
The Referral Ghost
You Today

COIs say you're "solid." Nobody insists their friends meet someone "solid."

After Followed

You engineer reciprocity and social proof. COIs don't pass along a card — they tell a story.

Principle: Reciprocity + Social Proof
03
Commitment + Unity
The Stalled Closer
You Today

The numbers work. They say "let me think about it." Every time.

After Followed

The STORIES™ Method turns data into emotional commitment.

Principle: Commitment + Unity
04
Scarcity + Authority
The Plateau Runner
You Today

$500K+. Good by any measure. The number hasn't moved.

After Followed

You shift from problem-solver to problem-finder. Average case size grows.

Principle: Scarcity + Authority
05
Liking + Consistency
The Script Prisoner
You Today

You open your mouth and hear the jargon. They hear it too.

After Followed

Identity replaces scripts. Identity never cracks under pressure.

Principle: Liking + Consistency
The Proof Wall

THEY WERE EXACTLY WHERE YOU ARE.

Here's where they went.

$937,000

"$937,000 in 30 days. But more importantly — clients started calling me first."

— Sean Keefe, Scottsdale, AZ
★★★★★
"

Biggest commission of a 22-year career. From one principle.

— Bill Campbell, Shreveport, LA
★★★★★
$1M+

$1M+ in new commissions. Earned during the immersion itself.

— Piers Curry, Financial Advisor
★★★★★
.931

67 clients in 72 at-bats. A .931 batting average. In baseball, .300 = Hall of Fame.

— Dan Henley
★★★★★
$95M

$95 million planning client converted. He found the problem the client didn't know they had.

— Marshall Burroughs
★★★★★
"

Full year's production exceeded in one quarter.

— John Wilson
★★★★★
"

He is a winner who turns those around him into immediate front-runners.

— Dr. Robert Cialdini
★★★★★
"

Tom is one of the top three most brilliant strategists in my world. Whenever I am in a real bind, it is Tom that I call.

— Amanda Holmes, CEO, Chet Holmes International
★★★★★
"

Tommy was the guy you listened to all the time because brilliant stuff came out of his mouth every single interaction.

— Doug C. Brown, CEO Sales Strategies
▶ Join Them
The Numbers That Change Everything

THE SCIENCE HAS THE ANSWER.

The problem is not your product. It's not your price. It's not even your market. Here's what it actually is:

This is not theory. This is peer-reviewed, field-tested science. Dr. Robert Cialdini spent 35 years building it. Tommy Schaff spent 35 years living it. The Followed Framework™ is where both meet.

Most advisors spend 90% of their training on the things that ranked last in what clients actually care about.

The question isn't whether this works. The question is why you'd spend another day without it.
Tommy Schaff on stage
The Industry Reality
9/10
financial advisors don't survive their first three years
54%
of advisory clients left their advisor in 2023 alone
97%
of prospects interview multiple advisors before saying yes to anyone
60%
of Americans name trust — not credentials, track record, or fees — as their #1 factor in choosing an advisor
89%
of advisor reviews are about relationship quality and emotional connection. Just 1 in 10 mention investments
What the Science Shows
+20%

Introducing an advisor with genuine authority before a meeting increases appointments by 20% and contracts by 15% — without changing a single word

90%

One real point of connection before a conversation pushes agreement rates from 55% to 90% — and makes deals 18% more valuable

94%

Clients who truly trust their advisor? 94% become active referral sources — not because they were asked, but because they couldn't help themselves

The Offer — Total Clarity

TWO OPTIONS. BOTH CHANGE EVERYTHING.

Pick the depth that fits.

THE SPARK
$3,000

Learn the science. Walk out dangerous.

  • Two-Day Immersion at Wizard Academy, Austin, TX. 32 seats max.
  • All 7 Principles of Persuasion — learned, practiced, pressure-tested live.
  • Complete Influence Toolkit (books, workbooks, cheat sheets, scripts).
  • You'll implement it on your own terms
Reserve My Seat Free Audit First
★ Most Popular
THE SYSTEM
$5,500

Live the science. Become the person people follow.

  • Everything in The Spark, plus 8 weeks of live integration.
  • Friday Case Labs: coaching on your real clients, your real scenarios.
  • Curated Peer Community: vetted top performers practicing together.
  • Influence Integrity Guarantee — or you don't pay.
Reserve My Seat Free Audit First
◈
The Influence Integrity Guarantee

If you attend, engage, and don't walk away with clarity, confidence, and language that moves people — you don't pay. Full stop.

For Teams: Principles of Persuasion (POP) Workshops

Dr. Cialdini's authorized workshop for organizations. Delivered by Tommy. Customized to your team.

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Tommy Schaff
35 Years Living It

What Makes Him the Only Choice

One of six. Dr. Robert Cialdini personally certified Tommy as one of only six Cialdini Method Certified Trainers in North America — not because he studied the principles, but because Tommy had been living them for 35 years before the science caught up.

He built what no one else built. Cialdini teaches what to do. Tommy built the Followed Framework™ to teach who to be. No other trainer makes that distinction.

He IS his own case study. He mailed a literal trash can to a prospect with a note: "It all goes in the garbage. I thought I'd save you a step." The prospect called back. He owns 7,139 baseball bobbleheads — 2.5× the Guinness record.

Why Tommy Schaff

MOST TRAINERS STUDY INFLUENCE.TOMMY SURVIVED IT.

The origin. The rebuild. The rooms you haven't been in.

01 The Origin

Farm kid from North Dakota. Parents who never finished school but gave him one rule: "Do it well or not at all." In the 6th grade, he got rejected from a youth group and spent 40 years turning that wound into a science of trust.

02 The Rebuild

In 1986, his business collapsed. $60,000 in debt. He sold 25,000 baseball cards and performed singing telegrams to survive. He failed as a standup comic.

Most people bury those stories. Tommy turned every one of them into a framework. He calls it the Velveteen Rabbit principle: you become real by letting your hair get loved off.

03 The Rooms You Haven't Been In

Chief Strategy Officer for Tony Robbins and Chet Holmes, speaking after Tony on stages across three continents. Training teams at Intuit, Costco, US Bank. Closing 9 and 10-figure deals. Half of his Solutionpeople clients were Business Week's Top 50 Most Innovative Companies.

Then he asked one question: What if I built all of this — specifically for the advisor sitting across from a real family making a real decision?

PUT THE PERSON BACK IN SALESPERSON.

Tommy left bigger stages and bigger fees because he believed the advisory profession trained humanity out of good people. His mission is to give it back — one conversation, one laugh, one real connection at a time.

"The biggest communication problem in business isn't what people say. It's that people try so hard to sound impressive that they forget to sound human."
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The Movement
STOP CHASING.
START BEING FOLLOWED.

This isn't a tagline. It's a decision.

The advisory profession taught you to close. To overcome. To always be "on." And somewhere in that training, it took the most important thing away from you: the permission to be human in a conversation where everything is at stake.

Tommy's mission is to give that back. One advisor at a time. Using the most researched, most proven, most ethical influence framework ever developed — Cialdini's 7 Principles — deployed not as tactics but as identity.

▶ Reserve My Seat Start With the Free Audit

32 seats per cohort.  New immersions monthly.

Not ready to commit? Start here. Free.

THE WHOLE NEW BALLGAME
SALES AUDIT

A 15-minute diagnostic that shows you exactly where your influence is working and where it's costing you clients.

No pitch. No obligation. Just clarity on where you stand.

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Free Influence Audit
What's Inside:
  • Your personalized Influence Scorecard.
  • The #1 persuasion mistake most advisors make — and the fix you can deploy in your next meeting.
  • Tommy's Problem-Finder framework: how to uncover the problems worth the most trust and the most money.

15 minutes. Instant clarity. No pitch.

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The Decision

YOUR CLIENTS HAVE
FIVE ADVISORS. AFTER THIS,
THEY'LL ONLY NEED ONE.

▶ Reserve My Seat — I'm Ready to Be Followed Start With the Free Audit